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"Nokia," says the brand could go back .. but not with phones


"Nokia," says the brand could go back .. but not with phones
"Nokia," says the brand could go back .. but not with phones


Nokia" company began thinking about how to revive the brand in the consumer market just months after the sale of the mobile phone sector for her company "Microsoft" in exchange for more than $ 7 billion.

The executive director for "Nokia", Rajiv Syria on Friday when asked about the rumors about whether the company is looking to return to the mobile phone market, "I think that you can expect the return of the brand to the consumer world."

A Syrian investors in the presentation was held in the British capital, London, said his company will consider licensing its brand name to other companies instead of starting a new business in the mobile sector itself.

"We look to license the brand as an opportunity ... but I would say it's more of a chance in the long term", and hinted Syrian to the existence of potential deals makers of consumer electronics may wish the Order for "Nokia" for the use of its brand with their products.

Another executive at the company said on Friday the company, "Porsche Design" Porshce Design as an example of this kind of business deals for the granting of a license by the consideration of the "Nokia".

Syrian and said there was no imminent agreement, but can be marked as "Nokia" show business on a range of consumer electronics that do not necessarily have to be mobile. "This is not something that emotionally."

The company "Microsoft" has revealed last week that "for the Lumia 535," which is the first smart phone does not carry the brand's "Nokia" after the completion of the acquisition in April / May last.

The "Nokia" someday symbol of mobile phones but the classification of its brand this year fell to eighth and ninety place among the best brands in the world, after it had been in 2007, accounting for fifth place, according to a survey conducted by "Interbrand" market research firm Interbrand.

This decline came after companies such as "Apple" and "Samsung" entered the smart phone market the Finnish company to challenge the leadership in the market

Source : Portal Arab Technology News
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Location: États-Unis

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