Study reveals causes of addiction on Twitter

Study reveals causes of addiction on Twitter

Study reveals causes of addiction on Twitter

A recent study revealed that the brain activity in the famous "Twitter" social networking Web users rises when deployed new Tweets and in three brain regions responsible for emotional irritability, memory and emotions stemming from personal connections, which constitutes an explanation of the reasons attached to user networks to communicate to the point of abuse sometimes .

The study examined brain activity at the rate of 114 donors during the use of smart phones and laptop computers to write Tweets on Twitter, the company conducted a study "neuro Insight" specialized research-based market on neuroscience.

And showed high activity in the brain at a rate of 78% in the courtyard on the emotional brain Balthij in the back right of the brain, so I send users Tweets, or search for them, and at a rate of 64% for the user browse for service only.

CEO says the company, Heather Armstrong, he noted the presence of severe emotional response in sending Tweet Tweet or find the required terms appeared to respond strongly and immediately.

It was further observed high activity in the courtyard of memory by 56% when using Twitter compared to normal Internet browsing, and while does not mean higher brain activity in that area necessarily that he sees Twitter user of Tweets stored directly in the brain but it does mean that the brain is more willing to receive information and store in long-term memory.

The study indicates that the high activity in the three areas mentioned leads to closely link the user with Twitter. Armstrong and explain that this link may be the result of the private world, built by the user within the service through the selection of news and those who want to follow-up.

But in contrast, a neuroscientist at University College London, Niall Moore, questioned the validity of the study, saying it lacks the necessary scientific basis and that the final results are unrealistic.

In the case confirmed the results of the study, it will reflect positively in favor of Twitter Inc., because the presence of a close link between the user and Twitter will inevitably mean a correlation between the user and the ads that appear on the service and thus increase telephony companies advertising on it.

It is possible to take advantage of a variety of points of this study for special purposes, such as teachers resorted to Twitter to connect with their students in the hope of improving the degree of absorption of important ideas.

Source: Portal Arab Technology News